It’s a pleasure to see the legendary Jonathon Brandmeier
back in business. On Friday, the former Chicago radio star made
his unheralded debut as host of Brandmeier, a lively (and decidedly
low-budget) local talk show on NBC 5 — following Last
Call With Carson Daly. Also airing on the station’s Chicago
NonStop digital subchannel, the fast-paced weekly half-hour
serves as a showcase for Brandmeier to play off the news and
draw out assorted eccentrics as only he can. Guests on the premiere
included a Wisconsin man who was ticketed for flipping the bird
at Governor Scott Walker, a champion air guitarist, a California
taxidermist who advertises on YouTube, and the Constitutionalist
Party candidate for president. Somehow Johnny B. also managed
to mine laughs from the manslaughter trial of Michael Jackson’s
doctor, Conrad Murray. "It’s a work in progress for
all involved, but I’m thrilled to have the opportunity,"
he said on his website. Brandmeier is set for a 10-week run.
"To
me, radio is so enjoyable. You plug and you play. There should
be no one else. And then just talking to the caller, letting
them tell you what's going on out there. You think the governor's
nuts, the mayor's nuts? The audience is so untapped funny.
That's what I love the most, is seeing what they are up to
out there."
Will
Johnny B. change WGN — or will WGN change Johnny B.?
On
that question hinges the future of the Chicago Tribune’s
87-year-old radio flagship and millions of dollars in advertising
revenue. Ready or not, after a courtship that began more than
20 years ago in a secret meeting at the Fairmont Hotel, Jonathon
Brandmeier and news/talk WGN-AM (720) finally consummated
the deal that few believed would ever get done.
"Brandmeier’s
status as “an iconic Chicago personality” made
him a perfect fit... Meier welcomed Brandmeier back to Chicago’s
airwaves during an on-air, off-the-wall interview on WGN-
Friday evening. Brandmeier gave listeners a taste of his wackiness,
bouncing from topic to topic..."
"Jonathon
Brandmeier is a Chicago superstar and we're thrilled to have
him on the air, at the station where he belongs," said
Tom Langmyer, WGN Radio's vice president & general manager.
"Johnny's high energy, humor and unique Chicago experience
make him an exceptional fit as 'The Voice of Chicago' evolves
with another generation of listeners."
"Listeners
can expect a show that's heavy on the fun, energy and unique
brand of interviews Johnny B has always been known for. It
should attract a younger audience, which would translate into
more advertising dollars for WGN radio."
"If
Brandmeier has a particular genius, it is borrowed wisdom
from generations of entertainers who have recognized the inherent
audience appeal of real people expressing honest emotion...
He doesn't perform so much as he reacts--to the newspapers,
supermarket tabloids and the calls and letters from his listeners."